Episode 2: Lessons in Product Innovation and Challenges of Distribution of Innovative Technology

Theory-2 Air Cylinder Wheels

Guest: Harmen Van Kamp, Chief Marketing Officer

Company:  Global Air Cylinder Wheels

Lessons in Product Innovation and Challenges of Distribution of Innovative Technology

Innovation: Airless non-pneumatic wheel solution solves a number of problems.  Rubber tire and rim is replaced by a steel structure lasting 20 times longer than the traditional wheel and solving a number of safety, environmental, operating costs and maintenance problems.

The company is currently looking for investors and early adopters and shares its challenges.

Top 3 Challenges:

  1. Fear in adoption of something new
  2. Perseverance in reinventing the wheel
  3. Does the customer really know what they need?  When the customer does not recognize that they need  your product.

Company Website: http://globalaircylinderwheels.com

About the author, Cynthia

An advocate for creative, effective adoption of technology and its focused development around its users.

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